About Us




The mission of PURPOSEFULL is to encourage all people to live with purpose, and be everything God created them to be. Giving back is something that is important to us. Purposefull donates 10% of net profits to H.E.R.O.E.S, which is a non-profit organization that helps individuals with disabilities become contributing members of society and, live with purpose. We hope to do our part in helping everyone be the best version of themselves. Purposefull is a brand, a lifestyle, and a community of people doing life together.


PURPOSEFULL is ready to make a difference in the world. What makes us unique, is that for each new design and phrase, there is an encouraging and motivational video. The video explains the meaning of that phrase, and a way you can live out that phrase to live Purposefull. We recognize that we all are at different stages in our journey of life, and want you to have a phrase that you can identify with to live more Purposefull. Everyone will experience good days, and bad days, but living is worth it when you have purpose. We want to give you the tools, and for you to wear a reminder to live a life that is Purposefull.

Austin Mitchell the founder of Purposefull, wanted to start a brand that encourages all individuals to choose to live with purpose. The story behind Austin and the brand, is that he himself wanted to live a life that had more meaning and purpose. He believed that he could use words whether it was him speaking, or words on a t-shirt to encourage others. “Life and death are in the power of the tongue” He wants to encourage and speak life into the desires, gifts, and goals of all people.

One of Austin’s biggest motivations behind Purposefull is his brother who has Down Syndrome. Growing up with a brother with an intellectual disability he saw the limits the world tried to put on his brother to make an impact on society. He saw his brother break stereotypes, and the limits that were placed on him. Seeing his brother live full of purpose inspired Austin to want to help people realize that they do not have any limits either, and that we can all choose to live a life of purpose.

Austin believes he is on the same journey as everyone else, the journey to live with purpose. He knows he does not have all the answers, and is walking through life not ahead of everyone, but with everyone. He believes God is love, and created us for many different purposes to help one another, and to bring Him glory. We can’t be the best versions of ourselves without the help of others, and he believes we should be in community with one another.